There's lots to like about this tin of starter. The starter material itself is quite good. I'm a bit apprehensive about small, particle "shavings" blowing away on a windy day, but this waxy stuff can be squished together to make a ragged lump. How I use it, however, is in conjunction with big cotton balls with a small squirt of petroleum jelly into the center, which leaves the exterior dry to catch a spark. To further extend the burn of this starter, I sprinkle this waxed material into the Zip Lock to cling to the cotton balls. Now I have two flame extenders and still an easy to spark ignite starter.
Besides the waxed shavings inside the tin, there is also one of their combo plastic whistle / striker (scraper) / thin ferro rod tools (with lanyard hole). Each of the features of this tool work very well; the whistle is loud, the striker works well, and the ferro rod throws sparks - perfectly adequate if you know how to build a fire lay, ignite a starter, and place it properly.
Then there's the tin itself, a well made "Altoid Tin" with a plus, a nice fat Ranger Band tight enough to insure the tin stays closed.
All in all, a good product, suitable to salt away in a kit or pack in your pack at a reasonable price. The mini EDC kit is good as well, with the same stuff, just with the combo tool banded outside the small tin; it's suitable and small enough for "just in case" in a Day Pack or Waist Pack.
photo from dadgearreview.com